The Imetyksen tuki ry campaign highlights the diversity of breastfeeding and different forms of parenthood. The illustrations emphasize that breastfeeding parents come in many forms, including a trans parent, a mother who has survived breast cancer, and a career mother, symbolizing that a professional life does not have to be a barrier to breastfeeding.
The visual style is a delightful shade of pink, filled with playful details. The campaign illustrations have been turned into sticker sheets and cards, spreading a positive and inclusive message about breastfeeding and parenthood.
